With a lifelong passion for helping underprivileged children, Trevor Bird brings decades of experience in nonprofit leadership to The Ash Foundation. The Foundation’s mission is to serve underprivileged children in the Four Corners region, with its annual Toy Run serving as the cornerstone fundraising event. Since 2003, Trevor has dedicated time and energy to various nonprofit boards. Most notably, he spent over a decade as the Executive Director and Treasurer of For the Love of Kids and Harleys, a San Antonio-based organization founded by George Strait and five prominent local businessmen. Under Trevor’s leadership, the organization donated over $3,000,000 to local children’s charities. During this time, he was honored with prestigious awards, including the President’s Award from Easter Seals and the Angel Award from St. Jude’s. In addition to this work, Trevor served on the board of the Epilepsy Foundation Central & South Texas from 2015 to 2017, furthering his commitment to making a difference in the lives of children and families in need. Trevor and his wife, Catie Bird, who serves as President of The Ash Foundation, lead the organization with the support of their children, Reece (12) and Millie (14). The entire family is deeply involved in the Foundation’s efforts, making it a true family mission. Since November of 2021, Trevor has worked in the Harley-Davidson dealer network and has been the proud owner of Durango and Silverton Harley-Davidson since June of 2017. Riding Harleys in the summer and snowboarding with his son and family in the winter are among his favorite activities, reflecting his love for adventure and quality family time. Today, Trevor is proud to support The Ash Foundation alongside Catie, expanding its reach and impact to ensure that children in the Four Corners region have access to the support and resources they need to thrive.

Chris Lile has been a part of the Durango community for over four decades. Originally from Steamboat Springs, he moved to Durango in 1978 at the age of six. He attended St. Columba Elementary, Smiley Junior High, and graduated from Durango High School in 1990. Chris went on to earn a Bachelor’s degree in History and Elementary Education (K-6) from Fort Lewis College in 1995. After three years working in the Durango School District, Chris joined Lile Brothers of Durango in 1999, where he has been a dedicated part of the company ever since. A proud father, Chris has two children—Zada, 18, and Kaizer, 16—both currently attending Durango High School. In his free time, he enjoys classic cars, motorcycles, spending time with his kids, his beloved dogs, and participating in a local theater club.

Catie Bird is the President of The ASH Foundation, a 501(c)(3) nonprofit organization dedicated to supporting local charities, women, and children in need within the Four Corners region. Under her leadership, The ASH Foundation continues to make a lasting impact on the community through initiatives that foster hope, generosity, and support for those in need. Before founding The ASH Foundation with her husband, Trevor Bird, in 2023, Catie built a dynamic career and community presence. She previously worked for the NBA with Spurs Sports & Entertainment, where she gained invaluable experience in leadership and community engagement. Since 2017, Catie and Trevor have co-owned Durango Harley-Davidson and Silverton Harley-Davidson, where they’ve worked tirelessly to grow their business and give back to the community. Catie’s passion for service is evident in her previous board positions. She served on the board of the YMCA of New Braunfels, Texas, and on the board of the Young Professionals of Durango from 2018 to 2021, where she earned the prestigious Young Professional of the Year award in 2021 for her significant contributions to the local community. Additionally, Catie has been deeply involved in her church community, serving as a leader on the parish council for St. Columba Church in Durango from 2019 to 2025. In recognition of her achievements in the powersports industry, Catie was honored with the Top 40 Under 40 award in 2022 by Powersports Business. One of her most impactful initiatives has been taking over the annual Toy Run in Durango through Durango Harley-Davidson in 2017. Under her guidance, the event has raised over $78,000 and collected thousands of toys, directly benefiting local children and families in need during the holiday season. Catie’s dedication to philanthropy, her professional accomplishments, and her commitment to family shine through in everything she does. Together with Trevor and their children, Millie and Reece, Catie looks forward to continuing to make a positive difference through The ASH Foundation and its mission to uplift those in need across the Four Corners region.

Chip Lile is a Durango-based entrepreneur and community leader, known for his roles as Director of Snowdown and co-owner of the Four Corners Motorcycle Rally. As the driving force behind Snowdown, Colorado’s largest winter festival, Chip orchestrates nine days of fun, a parade, contests, and themed events that celebrate Durango’s artistic and creative spirit. In the motorcycle world, Chip has spent the last three years expanding the Four Corners Rally, an iconic event at the crossroads of four states, drawing riders to experience the Million Dollar Highway and the cultural heritage of the Southern Ute Indian Tribe. Beyond event leadership, Chip owns and operates four bars and a restaurant, contributing to Durango’s vibrant social scene. A Durango native and local businessman for over 25 years, Chip continues to invest his time and energy into fostering community connections.